Want to know why you need an author website
if you write books? You are about to find the
answer to this question. Here are 6 key
reasons for an author website.
You need it to have one of the most potent book
marketing tools at your disposal – something
you may have a hard time advancing as an
author without.
It can help your brand and your books attract
traffic from the search engines. If you have a
website that is written well, organized, easy to
read, easy to navigate and gives enough detail
about yourself and perhaps your books, this in
itself gives search engines the opportunity and a
legitimate reason to list you in their rankings.
Make sure to create strong keywords pertinent to
your site – I recommend using Word Press for
your site creation.
It holds everything in one spot for you. For more
effectiveness, I suggest you put the images and
titles of all your books plus the links to them on
one page – peruse my published books page to see
how you can do this well once you finish reading
this article.
• It makes it so easy to pull in readers from
multiple angles. Link to your site through your
social media posts addressed to your friends and
relatives. Link to it through social media groups
geared toward authors. Link to it through any
online professional profiles you create. Link to it
on book promotion sites. Link to it in emails to
friends each time you publish a new book.
It enables you to create a personal connection
with readers. List your email address. Link to all
your social media account pages. Taking these
steps helps readers follow you and ask any
questions they may have.
Finally, it makes it easy to run a reader newsletter
subscription list which is the most powerful way to
connect to customers – they read their email every
day, more than they log into their social media
accounts and pay attention to online ads. Hook
readers into giving you their email address and
signing up by offering a free content magnet that
may be hard to resist such as a free book or a free
chapter from one of the books you have written.
Issue newsletter communication for each book
you release and each time you welcome a new
subscriber; the key is to touch base enough
without being a pest.
These are the 6 key reasons for an author
website. Keeping what you just learned in
mind then putting it to use could greatly
enhance your book sales and author fan base.
To visit my home page, click here. To visit my
current books page, click here.