Want to know why you need
an author website if you
write books? You are about
to find the answer to this
question. Here are 11 key
reasons to create a great
author website.
You need it to have one of
the most potent book
marketing tools at your
disposal – something you
may have a hard time
advancing as an author
without.
It can help your brand and
your books attract traffic
from the search engines. If
you have a website that is
written well, organized,
easy to read, easy to
navigate and gives enough
detail about yourself and
perhaps your books, this in
itself gives search engines the
opportunity and a legitimate
reason to list you in their
rankings. Make sure to create
strong keywords pertinent to
your site – I recommend using
Word Press for your site
creation.
It holds everything in one
spot for you. For more
effectiveness, I suggest you
put the images and titles of
all your books plus the links
to them on one page – peruse
my published books page to
see how you can do this well
once you finish reading this
article.
It makes it so easy to pull in readers from
multiple angles.
• Link to your site through your social media
posts addressed to your friends and relatives.
• Link to it through social media groups
geared toward authors.
• Link to it through any online professional
profiles you create.
• Link to it on book promotion sites.
• Link to it in emails to friends each time you
publish a new book.
It enables you to create a personal
connection with readers. List your email
address. Link to all your social media
account pages. Taking these steps helps
readers follow you and ask any questions
they may have.
It makes it easy to run a reader newsletter
subscription list which is the most powerful
way to connect to customers – they read their
email every day, more than they log into their
social media accounts, and they pay attention
to online ads.
• Hook readers into giving you their email
address and signing up by offering a free
content magnet that may be hard to resist
such as a free book or a free chapter from one
of the books you have written.
• Issue newsletter communication for each
book you release and each time you welcome
a new subscriber – the key is to touch base
enough without being a pest.
It enables you to facilitate book sales. You
can offer signed editions of your works
plus any merchandise you wish to
represent.
It lets you showcase your works. This is
your chance to make your books stand out
through excerpts, reviews, cover images,
synopses and purchase links.
It helps you engage with your readers.
Consider offering them behind-the-scenes
and backstory material for some of your
best fiction works.
It enables you to build your author brand.
You have the ideal outlet to express your
unique voice, style and vision.
The last of the 11 key reasons to create a
great author website is to set the stage for
search engine visibility. Having a
well-organized website enhances your
visibility on search engines. Make sure to
choose the best keywords, make your
content engaging and employ search
engine optimization best practices.
These are the 11 key reasons to create a
great author website. Keeping what you
just learned in mind then putting it to
use could greatly enhance your book
sales and author fan base.
To visit my current books page in order to
view a great model of how to insert the
images and titles of your books plus the
links to them on one page, click here. To
visit my home page, click here.