Want to know why you need
an author website if you
write books? You are about
to find the answer to this
question. Here are 11 key
reasons to create a great
author website.
You need it to have one of the most
potent book marketing tools at your
disposal.
This is something you may have a hard
time advancing as an author without.
It can help your brand and your books
attract traffic from the search engines.
If you have a website that is written well,
organized, easy to read, easy to navigate and
gives enough detail about yourself and
perhaps your books, this in itself gives
search engines the opportunity and a
legitimate reason to list you in their
rankings.
Make sure to create strong keywords
pertinent to your site. I recommend
using Word Press for your site
creation.
It holds everything in one spot for you.
For more effectiveness, I suggest you
put the images and titles of all your
books plus the links to them on one page –
peruse my published books page to see
how you can do this well once you finish
reading this article.
It makes it so easy to pull in readers from
multiple angles.
• Link to your site through your social
media posts addressed to your friends and
relatives.
• Link to it through social media groups
geared toward authors.
• Link to it through any online professional
profiles you create.
• Link to it on book promotion sites.
• Link to it in emails to friends each time
you publish a new book.
It enables you to create a personal
connection with readers.
List your email address. Link to all your
social media account pages if you don’t
mind showing your photo. Taking these
steps helps readers follow you and ask
any questions they may have.
It makes it easy to run a reader newsletter
subscription list.
This is the most powerful way to connect to
customers – they read their email every day,
more than they log into their social media
accounts, and they pay attention to online
ads.
• Hook readers into giving you their email
address and signing up by offering a free
content magnet that may be hard to resist
such as a free book or a free chapter from
one of the books you have written.
• Issue newsletter communication for each
book you release and each time you
welcome a new subscriber – the key is to
touch base enough without being a pest.
It enables you to facilitate book sales.
You can offer signed editions of your works
plus any merchandise you wish to represent.
It lets you showcase your works.
This is your chance to make your books
stand out through excerpts, reviews, cover
images, synopses and purchase links.
It helps you engage with your readers.
Consider offering them behind-the-scenes
and backstory material for some of your
best fiction works.
It enables you to build your author brand.
You have the ideal outlet to express your
unique voice, style and vision.
The last of the 11 key reasons to create a
great author website is to set the stage for
search engine visibility.
Having a well-organized website enhances
your visibility on search engines. Make sure
to choose the best keywords, make your
content engaging and employ search
engine optimization best practices.
These are the 11 key reasons to create a
great author website. Keeping what you
just learned in mind then putting it to
use could greatly enhance your book
sales and author fan base.
To visit my current books page in order to
view a great model of how to insert the
images and titles of your books plus the
links to them on one page, click here. To
visit my home page, click here.