Want to know why you need an author website
if you write books? You need it to have one of
the most potent book marketing tools at your
disposal – something you may have a hard time
advancing as an author without.
It can help your brand and your books attract
traffic from the search engines. If you have a
website that is written well, organized, easy to
read, easy to navigate and gives enough detail
about yourself and perhaps your books, this in
itself gives search engines the opportunity and a
legitimate reason to list you in their rankings.
Make sure to create strong keywords pertinent to
your site – I recommend using Word Press for
your site creation.
It holds everything in one spot for you. You can
put the images and titles of all your books plus the
links to them on one page. Peruse my published
books page to see how you can do this well.
It makes it so easy to pull in readers from multiple
angles. Link to your site through your social media
posts addressed to your friends and relatives. Link
to it through social media groups geared toward
authors. Link to it through any online professional
profiles you create. Link to it on book promotion sites.
Link to it in emails to friends each time you publish a
new book.
It enables you to create a personal connection with
readers. List your email address. Link to all your social
media account pages. Taking these steps helps readers
follow you and ask questions they may have.
Finally, it makes it easy to run a reader newsletter
subscription list which is the most powerful way to
connect to customers – they read their email every day,
more than they log into their social media accounts and
pay attention to online ads. Hook readers into giving you
their email address and signing up by offering a free
content magnet that may be hard to resist such as a free
book or a free chapter from one of the books you have
written. Issue newsletter communication for each book
you release and each time you welcome a new subscriber;
the key is to touch base enough without being a pest.
These are all the reasons you need your own site.